Are you a business owner that wants an effective web presence, a blog to promote your position as an expert in your field, or an email-marketing program that consistently draws people back to your website?
Then copywriting or copy editing services may be what you need!
But what is the difference?
A copywriter is a professional who creates the ‘copy’ or text for your website and email campaigns. They learn about a product or service in detail and match the tone of their writing to the target market.
A copy editor would take text that you’ve already written and polish it up so that you can be confident in posting it online. These are specialised skills that do take training and practise to master - I gained these skills during my time in the publishing industry both in Canada and Australia.
If you have a blog on your website that just never gets updated, for whatever reason, you may want someone to step in and take over that aspect of your online presence for you. Having a blog is beneficial in terms of SEO but also as positioning yourself in your market as a thought leader or just generally a super knowledgeable professional. It’s a place where you can advertise promotions, create professional networks and increase your audience interactions.
Perhaps creating that content is not your favourite task or you just cannot find. the. time. The solution of course is to outsource. Reap all the benefits, feel none of the pain.
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